Let’s COLOR!™ Permanent Hair Color is a high-impact, multi-dimensional, easy-to-use, conditioning color that lets you say, "I did it myself!" "So easy!" In just 25 minutes, you can create your own customized hair color with 4 simple steps:

STEP 1: Pick your permanent hair color shade. Select from 28 glossy, gelee shades to suit your mood or attitude.

STEP 2: Choose a developer. Do you want traditional or extra-energized lift?

STEP 3: Ramp Up Your Color. Increase your color pop by mixing in one of three High Pigment Color Boosters: Red, Violet or Copper.

STEP 4: Play Up Your Glow. Mix in our Oil Infused Fragrance Booster. It leaves your hair smelling terrific! Put creative control in your hands with Let's COLOR!™