Wella ColorCharm Permanent Liquid Hair Color saturates and fuses with the hair to deliver a TRUE-TO-TONE exceptional hair color that is fade resistant. ColorCharm Liquid Hair Color provides a vibrant palette without boundaries with 68 easily intermixable shades that cover grays with ease from a selection of our neutral, ash, gold, warm and red shades. Gentle fragrance and great conditioning makes ColorCharm Liquid Hair Color the perfect coloring partner.